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Kaiping City launched the “Dasha Youpin” administrative area brand promotion and national tea drinking activities
  • Update:2022-08-08 18:54

On the morning of August 6, Kaiping City launched the "Dasha Youpin" administrative area brand promotion and national tea drinking activities to enhance the "Dasha Youpin" product supply capacity and brand competitiveness, and increase the public's awareness rate of "Dasha Youpin" And the promotion of Dasha tea culture is a warm-up cheer for the brand cultivation, construction and operation system of the "Dasha Youpin" administrative area on August 8.                        

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Lu Bicheng, Member of the Party Committee of China Development and Reform News, Wang Ziliang, Director of the Financial and Media Department of China Development and Reform News, Li Guanlin, President of Guangdong Tertiary Industry Research Association, Chen Fei, Secretary General of Guangdong Tertiary Industry Research Association, and Zhang Weiye, Deputy Mayor of Kaiping City attended the event. activity.

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Dasha Town is located in the northwest of Kaiping City. It is a key water source protection area and an ecological development area with a beautiful ecological environment. In recent years, Dasha Town, guided by Xi Jinping's thought on ecological civilization, has deeply practiced the development concept of "lucid waters and lush mountains are invaluable assets". Effectively promote the transfer of rural land and the moderate-scale operation of the agricultural industry, actively develop the under-forest economy and characteristic ecological agriculture, and form the "five bases" of modern agriculture, mainly tea, fruits and vegetables, silk seedlings, flowers and seedlings and southern medicine. The brand effect of characteristic ecological agricultural products represented by Dasha tea, mountain spring water, Tianlu tribute orange, and Peacock Lake fragrant rice continues to increase, and the market competitiveness continues to increase.

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△Photo by He Shujiong

At the event, Dasha Town announced the first batch of "Dasha excellent products" for sale, which are Dasha tea, Dasha silk seedling rice, Dasha mountain spring water, Dasha mountain water vermicelli, and Dasha grapes. After the pre-heating sales in the early stage, the pre-sale of "Dasha Youpin" reached 1.08 million yuan.On August 8, "Dasha Youpin" will be sold simultaneously in online flagship stores, live broadcast platforms and offline flagship stores, direct-operated stores and shopping malls.

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Dasha Meiyou Supply and Marketing Co., Ltd. also signed cooperation agreements with brand partners to better promote "Dasha Youpin", promote "Dasha Youpin", and help the high-quality development of "Dasha Youpin".

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Dasha Town will continue to in-depth practice and innovation, continue to promote the in-depth exploration of the efficient transformation of "lucid waters and lush mountains" to "gold and silver mountains", further extend the "Dasha Youpin" industrial chain, and deepen the brand building of the "Dasha Youpin" administrative area. , to achieve the goal of making "Dasha Youpin" bigger and stronger, increasing the production and income of enterprises and farmers, and contributing more to the high-quality development of Kaiping City.

Guided by the China Development and Reform News, sponsored by the Kaiping Municipal People's Government, and co-organized by the Guangdong Tertiary Industry Research Association, the Kaiping Township Administrative Region Brand Cultivation and Construction Series Activities will be held on August 8.