On the afternoon of the 15th, Kaiping City held the selection of Kaiping City’s “Top Ten Tourist Souvenirs” and the “World Heritage Hometown Has Cultural and Creative” Achievement Exhibition and Promotion Matchmaking Event at the Cultural Tourism Entrepreneurship Incubation Base. The 2021 Kaiping City’s “Top Ten” Tourism souvenirs" and the most cultural and creative awards and other awards.Vice Mayor Liang Jianfen attended the event.
This event is sponsored by the Kaiping Municipal Bureau of Culture, Radio, Television, Tourism and Sports and undertaken by the Municipal Tourism Industry Association. It aims to further promote the tourism resources of Kaiping City, promote the culture of the hometown of overseas Chinese, create Kaiping characteristic tourist souvenirs, and promote the "Hometown of World Heritage The research results of "innovation" have been implemented to promote the economic recovery of the cultural and tourism industry.
The development of tourism products is an important part of accelerating the development of tourism, an important aspect of extending the tourism industry chain and improving the status of the tourism industry, and an important content of enhancing the flexibility of tourism consumption and transforming the growth mode of tourism.In terms of tourism supply elements, travel souvenirs are an indispensable part of the six elements of "food, housing, transportation, travel, shopping, and entertainment", and one of the most important elements to tap consumption potential; from the perspective of serving the overall economy In other words, accelerating the development of tourism products is an important means to promote economic restructuring and promote social employment. Since the start of the selection activity, a group of product companies with Kaiping characteristics have actively participated. After preliminary review and online voting, 20 representative and excellent travel souvenir products were selected to enter the final on-site selection process. Representatives of the 20 shortlisted travel souvenir products competed one by one to promote the products.
After review by the judges and online voting, the products with the best packaging design award, the most brand value award, the most cultural creativity award, the most cultural heritage award, the most online popularity award, and the most local characteristic award were finally selected. And the top ten tourist souvenir products in Kaiping City in 2021 are: Overseas Chinese Love Dasha Li, Binji Marrying Girl Cake, Green Maple Rice Dumpling, Zhenhao Niji (Creative Edition), 1833 Seaweed Phoenix Roll, Tangerine Peel Matcha Top ten products including cakes, Diaolou farmer's rice, Yizhi geese, selenium-enriched Ganoderma lucidum tablets, and Hongxuantang Guiling paste.
The event also combined the cultural and creative achievements exhibition and the enterprise promotion matchmaking meeting, which established a platform for exchanges and cooperation for enterprises and promoted the production of more cultural and creative products.
