In order to implement the instruction spirit of Chen Jianwen, member of the Standing Committee of the Provincial Party Committee and Minister of the Propaganda Department, when he investigated Jiangmen, and to further promote the construction of the county-level financial media center, on April 28, under the guidance and financial support of the Propaganda Department of the Jiangmen Municipal Party Committee, Kaiping City held a "K Video" "The opening ceremony of Melted Media Studio and the launch ceremony of "K Video", which is also the first short video studio innovatively established by Kaiping Melted Media Center. Chen Ji, member of the Standing Committee of the Jiangmen Municipal Party Committee and Minister of the Propaganda Department, and Zhou Baozhu, member of the Standing Committee of the Kaiping Municipal Committee and Minister of the Propaganda Department, unveiled the studio.
The unveiling of the "K Video" Convergence Media Studio marked Kaiping's key step towards the "Version 2.0" of Media Convergence.As a national pilot for the construction of the Melted Media Center, the media integration construction of Kaiping City has entered the deep water area in recent years. How to realize the iterative upgrade of the Melted Media Center version 2.0 is a major issue facing Kaiping City. In this context, the establishment of the "K Video" fusion media studio, with the help of the short video platform to innovate news and public opinion dissemination methods, occupy the commanding heights of public opinion guidance work, which has become another positive practice for Kaiping to promote the in-depth integration of media.
Kaiping Melted Media Center became the first batch of national pilot projects for the construction of county-level Melted Media Center in 2018, and passed the acceptance of Guangdong Provincial Party Committee Propaganda Department in 2020. This year, from March 28th to 29th, Chen Jianwen, member of the Standing Committee of the Provincial Party Committee and Minister of the Propaganda Department, led a team to inspect the construction of Kaiping Rong Media Center and emphasized that it is necessary to further promote the integrated development of media, and vigorously innovate the "news + government + service" model. Firmly strengthen the grassroots propaganda positions. Chen Ji, member of the Standing Committee of Jiangmen Municipal Party Committee and Minister of the Propaganda Department, attaches great importance to the construction of county-level fusion media centers. He has conducted many investigations and guided the establishment of a "K Video" fusion media studio. React to chemical reaction, and provide special work funds from city leaders to support the construction of "K Video" Melted Media Studio.
According to reports, the establishment of the first studio is only the first step in the reform, innovation and integrated development of Kaiping Melted Media Center. In the future, the center will incubate and establish more studios around deepening integration, model iteration, etc., integrating core resources. , to achieve a good operating mechanism of "center + studio + platform".Kaiping City Melted Media Center will use short video as a breakthrough to strengthen the innovation of communication methods and discourse methods, and continuously improve the communication power, guidance, influence and credibility of news publicity, and effectively tell the good stories of overseas Chinese hometowns and spread the good voices of overseas Chinese hometowns. Create a model and benchmark for the province. At the same time, strive to cultivate an innovative talent team with core competitiveness and communication influence, and become the main force in news production, public opinion guidance, product operation, and communication and promotion.
